hoolah
Branding - Campaigns - Video
#hoolahday (Anniversary)
A campaign featuring a collage of ‘What hoolah means to you’ from customers, merchants, partners, and staff.
The first of its kind, the campaign’s theme, design elements, colour scheme, typography, and animations were created from scratch.
Style with hoolah: The Lunar Edit
For CNY, HuiYi, Joey, Heidi, Abhishek, and I styled, produced, edited a short for socials ft. @charlottewangwang and @riceejasmine in collaboration with GG<5, Aldo, and By Invite Only - to create the first of the series: Style by hoolah.
Ad for SMRT
A solo project - short upbeat video to capture commuter’s attention. It is part of the campaign also involving OOH deliverables (seen below).
